Advances In Economic Psychology by W. Fred Van Raaij 0000-00-00 00:00:00

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by W. Fred Van Raaij
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Advances In Economic Psychology by W. Fred Van Raaij
Author
W. Fred Van Raaij
Publisher
Wiley
Date of release
Pages
334
ISBN
9780471970873
Binding
Hardcover
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
34
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Book review

Economic psychology uses psychological theories to explore, assess and explain economic theories and behavior. One example is the use of motivation theory to gain insight into consumer behavior. This book explores this unique area of research and covers consumer behavior, financial behavior, business decision-making, cross-cultural research, and experimental research.

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