International Business and Information Technology: Interaction and Transformation in the Global Economy by Lloyd Russow 0000-00-00 00:00:00

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by Lloyd Russow
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International Business and Information Technology: Interaction and Transformation in the Global Economy by Lloyd Russow
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Lloyd Russow
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Topical and timely, this breakthrough text analyzes the relationship between international business operations and information technology.



First, it assesses the impact of current developments in IT on the operation of multinational corporations, both on a practical and theoretical level, and explores how IT can improve competitive advantage. Second, it moves on to investigate how doing business in an international environment affects the design, implementation and management of information systems for global enterprises.

Offering a much-needed overview of the key trends in IT and global business management, this multidisciplinary book contains contributions from the fields of IT, international business, business development and marketing. Essential reading for academics, students and practitioners in the fields of IT, international business and strategy, it includes unique case studies of global companies to complement and illuminate the theoretical grounding of each chapter, and raise issues of real relevance to managers working internationally.

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